Career Summary

I am an experienced storyteller with a superb attention for detail, an inspired curiosity and a passion for creativity. With 3 years of agency experience, I've successfully managed organic, paid and social channels to help connect brands with audience members; making me the ideal candidate for a role that values both strategic thinking and clever writing. By placing an emphasis on using data, market research and design cohesively, I guide users to websites, applications and online experiences in innovative ways.

Work Experience

Director, SEO; April 2017 - Present                            Blue Wheel Media                             Birmingham, MI

● Leads a team of digital strategists in SEO, paid search and email workflows executing strategies aimed at lead generation, sales and brand awareness

● Builds, optimizes and directs paid and organic campaigns nationally, across multiple channels and demographics 

● Creates SEO web copy & blog posts benefiting brand visibility and engagement

● Directs the acquisition strategy and website optimization for client websites and social media

Digital Strategist; May 2015 - 2017                             Blue Wheel Media                                         Troy, MI

● Increased Nationwide Coin & Bullion web leads by 100%+ year over year with paid search, social media and reputation management campaigns 

● Conducted website of audits of both current and prospective clients helping acquire five clients

● Developed an outreach program to cultivate relationships with bloggers and other social media content creators to boost influencer and referral marketing efforts

Intern Biz Dev; May 2014 - Sept. 2015                        Quicken Loans                                         Detroit, MI               

● Worked hand in hand with the Director of Business Development, in growing the specialty Relocation and Mortgage Insiders account teams 

● Assembled and lead a team of 10 interns in hosting an onsite event, “Opportunity Detroit Day”, in midtown Detroit to celebrate the community 

● Uploaded and managed Salesforce data to help Account Managers track and stay aware of leads

Awards, Skills & Experiences

● 2018 Finalist: US Search Awards Best SEM + SEO Integrated Campaign

● 2017 Finalist: US Search Awards “Local Search Marketing” & “SEM Innovation Campaign” 

● Highly experienced with the Google Suite, Microsoft Office & Adobe Programs

● Regularly manages and updates CMS’s; Wordpress, Magento, Shopify

● Attendee of Internet Retail Conference/Expo 2018 + SMX Advanced 2016 

● Volunteer coach/judge for High School debate and competitive public speaking

● Amateur Podcast Host, Screenwriter and Social Media Content Creator

Education; Aug. 2011 - Nov. 2015                        Wayne State University                                Detroit, MI

                                                 Mike Ilitch, School of Business Administration

● Bachelor of Science in Marketing Management

● 3.7 GPA